Explain how music videos use media language to promote their artists. Refer to the pair of music videos you have studied from the list below in your answer.
Our music videos are Wheatus Teenage Dirtbag Avril Lavigne Sk8ter Boi
HOW TO ANSWER: Media language points to consider:
the prioritising of the star / the group; the privileging of the star / the groups in the frame
authenticating the star's performance / the band's performance to show their skills
the use of close ups; lip syncing to camera; eye contact with the audience
To promote the main star, and sell the person you want to be the star. You need to make sure they are the centre of attention and focused on the most, this is because the audience will be most focused on the person who they see the most, to have the main star in the film shots the most will be very recognised to everyone. Eye contact really draws in the audience and captures the attention on everyone. Eye contacts is s sense of being serious and wanting the audience it be captured and be focused on. Avril Lavigne is promoted because you can see her lip syncing and making eye contact shows the audience altherenty.
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